Apollo has data. We have intelligence.
Apollo sells you data. Forlena helps you win deals.
| Feature | Forlena | Apollo |
|---|---|---|
| Prospecting | ✓ AI-powered | ✓ Database |
| Data cost | Included ($0) | $49-119/user |
| CRM/Pipeline | ✓✓ Full platform | ⚠️ Basic |
| Deal scoring | ✓✓ IMPACT (0-30) | ✗ None |
| Win prediction | ✓ AI-powered | ✗ None |
| Learns from deals | ✓ ICP Learning | ✗ None |
Apollo has built a massive contact database. If you need to buy lists and send email sequences at scale, Apollo's database is extensive.
Apollo has 275M+ contacts, 73M+ companies, email sequencing, and a basic CRM included. It's good value if you need a large contact database.
Forlena's AI doesn't just give you data — it tells you what to DO with it. IMPACT scoring, AI coaching, win prediction. Intelligence, not just information.
Apollo's CRM is an afterthought. No deal scoring methodology. No AI coaching. No win prediction. No learning from outcomes. You're paying for data, not intelligence.
Forlena's AI finds and researches companies FOR you. No per-contact charges. No credit limits. Plus IMPACT scoring on every lead and deal, AI coaching at every stage, and AI that learns from your wins and losses.
Apollo charges per contact ($0.03-0.10). The more you prospect, the more you pay. And once you have contacts, you're on your own for the actual selling part.
You want AI to find prospects for you
You want deal intelligence, not just data
You want a unified methodology
You don't want to pay for data subscriptions
You need a massive contact database
You want to buy lists at scale
You're comfortable with basic CRM
You prioritize database size over intelligence
See how AI-native sales execution helps you close more deals
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