HubSpot added AI. We were born with it.
HubSpot is a marketing platform that added sales. Forlena is a sales platform built from the ground up.
| Feature | Forlena | HubSpot |
|---|---|---|
| Price | $59/user | $100/user + onboarding |
| AI-Native | Built in | Bolt-on |
| Sales Methodology | IMPACT | None |
| Prescriptive Coaching | Yes | Basic |
| Primary Focus | Sales execution | Marketing + Sales |
| Explainable AI | Yes (Reasoning Traces) | No |
AI-native means AI was built into Forlena from day one. Every deal gets scored. Every action gets recommended. Every outcome gets analyzed. Works immediately, no setup.
HubSpot added Breeze AI in 2024. It's a capable addition, but it's an addition — not the foundation. AI features vary by tier, some cost extra.
IMPACT Framework is built in. 6 pillars, every deal scored 0-30. AI tells you exactly what's missing and what to do next. Prescriptive, not just descriptive.
HubSpot provides tools and data. You bring (or build) the methodology. No built-in framework for objectively scoring deal health.
$59/user/month (annual). One plan. Everything included. No tiers, no add-ons, no surprises.
$100/user/month for Sales Hub Professional. Onboarding fees ($1,500+). Many features require Professional or higher. Marketing Hub separate.
You want AI that's built in, not bolted on
You want a sales methodology included, not just tools
You're frustrated with HubSpot's complexity
You want predictable pricing with everything included
You need marketing automation alongside sales
You're already invested in the HubSpot ecosystem
You have dedicated admins to manage the system
You need the full inbound marketing platform
See how AI-native sales execution helps you close more deals
Request a Pilot30-day pilot · Hands-on onboarding included