The only sales methodology that scores prospects AND deals.
6 pillars. Same methodology. Adapted for each stage. AI-scored.
Scores leads before they become deals
20-30
Hot
10-19
Warm
0-9
Cold
Scores deals from qualification to close
25-30
80%+
20-24
60-79%
15-19
35-59%
10-14
15-34%
0-9
<15%
"This lead has a score of 85."
"This deal has a health score of 18."
"Wait, what's the conversion? Different systems..."
"This prospect has IMPACT 22 — ICP fit is strong, timing signals are hot."
"Converted to deal — IMPACT carries over at 19, now working on Authority."
"Closed won — ICP Learning suggests we find more companies like this."
Same language. Same methodology. Same AI.
Every prospect and deal gets an IMPACT score automatically. No manual input.
AI identifies weak pillars and tells you exactly what to do next.
Win probability based on IMPACT trajectory and historical patterns.
When deals close, AI learns which IMPACT patterns win.
Every score comes with an explanation. See exactly what changed and why.
Authority score increased
Budget confirmed in latest email. CFO approval no longer a blocker.
Timeline score decreased
No activity in 14 days. Deal may be stalling.
Proprietary
No one else has this framework.
Unified
Same methodology from prospect to close.
Actionable
Each pillar tells you what to fix.
Explainable
See exactly why scores changed.
AI analyzes every prospect and deal against IMPACT in real-time.
Request a Pilot30-day pilot · Hands-on onboarding included