Built by people who were tired of losing winnable deals.

We've all been there — you think a deal is solid, then it goes dark. You lose, and you're left wondering what happened.

Post-mortems come too late. Your CRM just tracks that you lost.

And then someone suggests you need "AI insights" — another tool that bolts onto your stack and gives you pretty charts that don't actually help you win.

So we asked: what if we built a sales platform from scratch, with AI at the core?Not AI added on top, but AI built into every part of how you manage deals.

That's Forlena.

Our Mission

Replace legacy CRMs with an AI-native sales platform that actually helps teams win — not just track that they lost.

Our Vision

Become the default sales platform for SMB and mid-market companies — the AI-native alternative that makes Salesforce irrelevant for the 90% of companies that never needed it.

Everyone asks: “How do I get more leads?”

We ask: “What are you doing with the leads you already have?”

You're losing 70-75% of deals in your pipeline. Lead gen tools won't fix that. You need a platform that helps you WIN what's already in your pipeline.