Question 1

What is Forlena?

Accepted Answer

86% of B2B deals stall. Most CRMs just watch. Forlena tells you which deals are real, why others are stuck, and exactly what to do next. We're an AI Sales Platform built for closers—Account Executives who need to win more deals, not just track them. Forlena uses the IMPACT Framework to score every deal, predict outcomes, and coach you to close. $59/user/month, everything unlimited.

Question 2

How is Forlena different from traditional CRMs?

Accepted Answer

Traditional CRMs store data. Forlena tells you what to DO. AI is the core of how Forlena works, not a bolt-on feature. Smarter deal scoring, better recommendations, and insights that actually help you close deals.

Question 3

What is the IMPACT Framework?

Accepted Answer

The IMPACT Framework is Forlena's proprietary 6-pillar system for objectively scoring deal health. Each pillar is scored 0-5 for a total of 30 points: I (Ideal Fit & Intent), M (Metrics & Motivation), P (People & Process), A (Authority & Ability), C (Competitive & Compelling), T (Timeline & Traction). Scores correlate with win probability - deals scoring 25-30 have 80%+ win rates.

Question 4

What languages does Forlena support?

Accepted Answer

Forlena supports 11 languages: English (US), English (UK), Korean, Japanese, Chinese, Spanish, French, German, Portuguese, Malay, and Thai. This includes both AI-generated content (deal analysis, recommendations, email drafts) and dashboard UI labels (page titles, buttons, filters, metrics). Set your preferred language in Settings → AI Language.

Question 5

How do I get started?

Accepted Answer

Request a pilot at forlena.com/request-pilot. You get a 30-day pilot with full access to all features, hands-on onboarding, help importing your existing deals, and dedicated support from the Forlena team. Pilot requests are reviewed and we respond within 24 hours.

Question 6

How much does Forlena cost?

Accepted Answer

Forlena costs $79/user/month (monthly billing) or $59/user/month (annual billing, ~25% savings). One plan, everything included, unlimited AI.

Question 7

What's included?

Accepted Answer

Everything! Unlimited users, unlimited deals, unlimited AI analyses, unlimited email drafts, and all features including AI Coaching, Post-Mortem Analysis, Win Review, Deal Similarity, Competitor Tracking, Win Rate Segments, and Email & Calendar Sync.

Question 8

Can I just use ChatGPT instead?

Accepted Answer

For a single deal analysis or email draft, yes—ChatGPT can help if you provide full context each time. But Forlena isn't selling AI features alone. It's a sales execution system: persistent deal memory, consistent IMPACT scoring with your custom weights, pipeline visibility across all deals, stakeholder coverage tracking, and team collaboration. ChatGPT is stateless—you'd re-explain every deal, every stakeholder, every interaction, every time. If Forlena saves 30 minutes of context management per week, it's already paid for itself.

Question 9

Are AI features limited?

Accepted Answer

No. All AI features are unlimited with our fair use policy. Normal business use is always supported—no caps, no credits, no restrictions.

Question 10

Can I upgrade to annual billing?

Accepted Answer

Yes! You can upgrade from monthly to annual billing anytime to save ~25%. Annual plans are billed upfront for the full year.

Question 11

What's the cancellation policy?

Accepted Answer

Monthly: Cancel anytime, keep access until your billing period ends (no refund). Annual: Cancel anytime, keep access for the full year you paid for (no partial refund). We'll remind you before your plan renews.

Question 12

What integrations does Forlena support?

Accepted Answer

Forlena integrates with Microsoft 365 (Outlook mail and calendar). Emails and calendar events with your stakeholders are automatically synced to the relevant deals. You can also schedule calls and meetings directly from Forlena—they're automatically added to your calendar with Microsoft Teams video links.

Question 13

Can I import my existing deals?

Accepted Answer

Yes. Forlena has AI-assisted CSV import that automatically maps your columns to Forlena fields. You can import thousands of deals in minutes, and the AI even helps match deal owners to team members.

Question 14

Does Forlena work with Salesforce or HubSpot?

Accepted Answer

Forlena is a CRM replacement, not a CRM add-on. We don't integrate with other CRMs because Forlena IS your CRM. You import your data once via CSV and Forlena becomes your system of record.

Question 15

I already use a lead gen tool. Do I need Forlena?

Accepted Answer

Lead gen and deal execution are completely different problems. Ask yourself: what's happening to the leads you already have? 70% of B2B deals are lost. If deals are going dark, closed-lost is growing, or reps don't know what to do next, that's an execution problem—not a lead problem. Forlena helps you win more deals with IMPACT scoring, win prediction, and AI coaching.

Question 16

I already use Gong/Chorus. How is Forlena different?

Accepted Answer

Forlena Intel provides call intelligence too—our browser extension captures Zoom, Meet, and Teams calls with AI analysis for IMPACT coverage, objections, and coaching. But the key difference is the action layer: Forlena analyzes your entire deal context (not just calls) and recommends specific next steps based on the IMPACT methodology. Gong tells you what was said. Forlena tells you what to DO next.

Question 17

I already use Outreach/Salesloft. Why do I need Forlena?

Accepted Answer

Outreach and Salesloft optimize for activity—more emails, more calls, more sequences. But activity doesn't equal progress. Sending 100 emails that get no response doesn't improve your deal health. Forlena focuses on outcomes: did the prospect respond? Was it positive? What should you do next? Use engagement tools for automation. Use Forlena for execution strategy.

Question 18

We use Clari for forecasting. Is Forlena redundant?

Accepted Answer

Clari predicts what will happen—you'll hit or miss quota. Forlena helps you change what happens. Knowing you'll miss doesn't help; knowing what to fix does. Forlena's IMPACT scoring identifies exactly why deals are at risk and what actions will move them forward. Clari shows the forecast. Forlena helps you beat it.

Question 19

What is Ask Forlena?

Accepted Answer

Ask Forlena is Forlena's AI assistant that you can access from anywhere in the app using ⌘/ (or Ctrl+/). You can ask questions in natural language like "Show me deals over $50K closing this month" or "Add a stakeholder named John Smith to the Acme deal" and the AI will help you instantly.

Question 20

What AI features does Forlena include?

Accepted Answer

All AI features are included: IMPACT deal scoring, AI deal analysis, Ask Forlena assistant (⌘/), Win Prediction, AI Signals, Email drafts in 11 languages, Today Page with AI briefings, AI Coaching, Post-Mortem Analysis, Win Review, Deal Similarity, Competitor Tracking with AI Battlecards, Email & Calendar Integration, Email Intelligence, and Forlena Intel (call recording and AI analysis).

Question 21

How does Win Prediction work?

Accepted Answer

Win Prediction uses AI to analyze your deal against historical patterns—IMPACT scores, time in stage, stakeholder coverage, activity levels, and similar past deals. It provides a probability score (High/Medium/Low) along with the key factors influencing the prediction. This helps you prioritize deals most likely to close.

Question 22

What is Post-Mortem Analysis?

Accepted Answer

Post-Mortem Analysis is generated when you close a deal as lost. Forlena's AI identifies the loss category (price, competition, timing, etc.), key contributing factors, timeline analysis of where things went wrong, and actionable learnings for future deals. This helps your team learn from every loss.

Question 23

What is Win Review?

Accepted Answer

Win Review is the opposite of Post-Mortem—it's AI analysis of your won deals. It identifies what made you win (value, relationship, timing, champion strength), key success moments, and patterns you can replicate. Use Win Review to understand what works and scale your success.

Question 24

How does AI Coaching work?

Accepted Answer

AI Coaching analyzes your personal deal history to provide personalized insights. It shows your win rate trends vs team average, which IMPACT pillars you're strong or weak in, common patterns in your wins vs losses, and specific recommendations to improve. Think of it as a personal sales coach that learns from your data.

Question 25

What is Forlena Intel?

Accepted Answer

Forlena Intel is our call intelligence feature. Install the browser extension for Chrome or Edge, then record your Zoom, Google Meet, or Microsoft Teams calls. AI analyzes transcripts for IMPACT coverage (which qualification topics were discussed), objections, competitor mentions, and provides coaching suggestions. View all recordings in the Intel dashboard with searchable transcripts and deal linking.

Question 26

What is the Today Page?

Accepted Answer

The Today Page is your AI-powered command center and default landing page. It includes a personalized greeting, deals needing attention (at-risk, stale, closing soon), real-time AI signals, today's meetings with deal context, pipeline health snapshot, and up to 3 prioritized AI insights (stale deals, closing opportunities, multi-threading tips, missing champions, win streaks, and more). Each insight has an action button to take you directly to the relevant deals.

Question 27

What is Email Intelligence?

Accepted Answer

Email Intelligence is an AI-powered system that automatically processes ALL incoming emails (not just stakeholder-matched ones). It classifies emails as prospect, client, newsletter, or spam; detects buying signals like demo requests, budget mentions, and timelines; and scores prospects 0-10. Hot prospects (7-10) automatically become leads, while warm prospects (4-6) appear as suggested actions. It also matches unknown senders to existing deals by domain. View it on the Today page.

Question 28

What is Meeting Prep?

Accepted Answer

Meeting Prep is Forlena's AI-powered feature for preparing for deal meetings. It generates suggested agendas, talking points based on IMPACT gaps, discovery questions targeting weak pillars, objection prep with responses, stakeholder briefings for each attendee, and success criteria. Never go into a meeting unprepared. Access it from the sidebar under Insights, or click "Prepare" on any meeting on the Today page.

Question 29

Does Meeting Prep cost extra?

Accepted Answer

No. Meeting Prep is included with your Forlena subscription at no additional cost. It uses the same AI infrastructure as other features. You get unlimited meeting preps as part of your plan.

Question 30

Do I need to connect my calendar for Meeting Prep?

Accepted Answer

Calendar sync is optional but recommended. With calendar connected, your upcoming meetings with deal context appear automatically in Meeting Prep. Without calendar, you can still generate preps for any deal by clicking "New Prep" and selecting a deal.

Question 31

What is Product Context?

Accepted Answer

Product Context stores your product information (company name, product name, description, key differentiators, competitors, pricing, proof points) that the AI uses to generate accurate outreach hooks. Configure it in Admin → Sales Setup → Product Context. Required fields are company name, product name, one-line description, and at least one key differentiator.

Question 32

What is ICP Discovery?

Accepted Answer

ICP Discovery is a 7-step wizard that helps you define your Ideal Customer Profile - not just what companies to target, but WHO your buyer is. It captures buyer persona (title, responsibilities, pain points, goals), company profile (industry, size, geography), value proposition (problems solved, outcomes delivered), and deal economics. A complete ICP improves AI coaching accuracy and unlocks enhanced IMPACT scoring (I pillar up to 8 points). Access ICP Discovery in Admin → Sales Setup → ICP Configuration.

Question 33

What's the difference between AI Onboarding and ICP Discovery?

Accepted Answer

AI Onboarding (2 minutes) happens during signup and configures your basic Forlena setup: pipeline stages, deal thresholds, and language preferences. It gets you into the product fast. ICP Discovery (in Admin → Sales Setup) goes much deeper - it builds a comprehensive Ideal Customer Profile including buyer persona, pain points, goals, industries, and deal economics. Complete ICP Discovery for the most accurate AI coaching and deal scoring.

Question 34

Is Forlena secure?

Accepted Answer

Yes. Forlena uses enterprise-grade security including encryption in transit and at rest, row-level data isolation between customers, and runs on Google Cloud Platform infrastructure. We're also compliant with privacy laws in 9 Asia-Pacific jurisdictions.

Question 35

What data protection laws does Forlena comply with?

Accepted Answer

Forlena complies with PDPA (Singapore), PIPA (South Korea), APPI (Japan), Privacy Act (Australia), PDPO (Hong Kong), and data protection laws in Taiwan, Malaysia, Philippines, and Thailand.

Question 36

Can I export my data?

Accepted Answer

Yes. You can export all your data (deals, stakeholders, activities) at any time from Settings. You own your data.

Question 37

Can I delete my data?

Accepted Answer

Yes. You can request complete data deletion from Settings. We process deletion requests within 30 days.

Question 38

How long does it take to set up Forlena?

Accepted Answer

Most teams are up and running in under 30 minutes. Sign up, complete AI onboarding (2 minutes), import your deals via CSV, and start using Forlena immediately. Advanced configuration (ICP, IMPACT weights, Product Context) can be done later in Admin → Sales Setup.

Question 39

Do I need technical skills to use Forlena?

Accepted Answer

No. Forlena is designed for sales teams, not IT departments. Everything works through a simple web interface, and the AI helps guide you through setup and daily use.

Question 40

How do I get help?

Accepted Answer

You can ask Forlena's AI assistant for help anytime, read our Help documentation, or contact support@forlena.com. We typically respond within 24 hours.

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