CRM + AI deal intelligence without paid AI bolt-ons.
Self-serve signup with secure checkout. Need onboarding help? Our team can still assist.
Billed annually ($780/user/year)
Everything included · No add-ons
Self-serve signup · cancel anytime
One plan, everything included. Upgrade to annual billing to save ~18%.
Prices exclude applicable taxes
AI capabilities exist across major CRMs, but access and pricing often vary by tier and add-ons. Forlena keeps core execution features in one plan.
| Feature | Forlena | Salesforce | HubSpot |
|---|---|---|---|
| AI deal scoring | Included | Available, tier/add-on dependent | Available, plan dependent |
| Win Prediction | Included | Available | Varies by plan/use case |
| Prescriptive AI coaching | Included | Available in broader stack | Limited/plan dependent |
| Meeting Prep | Included | Available via workflow/tooling mix | Available via workflow/tooling mix |
| Email & Calendar Sync | Included | Included | Included |
Competitor feature access varies by edition, geography, and add-on selection.
Teams can run more of execution in one workflow instead of patching multiple tools.
| Forlena | HubSpot + Tools | Salesforce + Tools | |
|---|---|---|---|
| Price per user | $65-$79/mo | Often higher with added hubs/tools | Often higher with editions/add-ons |
| Time to first value | Same day | Days to weeks | Weeks to months |
| Ongoing admin overhead | Low | Medium | Higher |
| AI guidance in base workflow | Varies by plan | Varies by plan | |
| Built-in methodology | IMPACT | Bring your own framework | Bring your own framework |
| Best fit | 3-15 rep teams, fast setup | Broader GTM suite needs | Enterprise customization needs |
Meeting Prep
Never unprepared
AI Included
Scoring, coaching, drafts
Full CRM Coverage
Pipeline to close
11 languages
AI speaks your language
AI features are included with fair-use protections for platform stability.
What's included in the price?
Core CRM plus AI execution features: deal scoring, prediction, coaching, meeting prep, email sync, and multilingual support. One plan, no paid AI bolt-ons.
Are there any usage limits?
Normal business use is supported under our fair-use policy. Guardrails exist to protect reliability and prevent abuse.
What is Meeting Prep?
AI-powered meeting preparation. Generate agendas, talking points, discovery questions, and objection handling for any deal meeting in seconds.
Can I cancel anytime?
Yes. Monthly: keep access until billing period ends (no refund). Annual: keep access for the full year (no partial refund).
Built for lean teams
No dedicated RevOps required
Fast onboarding
9-question setup flow
Action-first AI
Guidance tied to deal context