Clay stops at enrichment. We take you to close.
Clay is the leader in data enrichment. Forlena is the full-funnel AI sales platform.
| Feature | Forlena | Clay |
|---|---|---|
| Prospecting | ✓ AI-powered | ✓✓ Best-in-class |
| Data enrichment | ✓ Built-in | ✓✓ 100+ providers |
| CRM/Pipeline | ✓✓ Full platform | ✗ None |
| Deal management | ✓✓ IMPACT scoring | ✗ None |
| Win prediction | ✓ AI-powered | ✗ None |
| AI coaching | ✓ Personalized | ✗ None |
We respect Clay. They're the leader in data enrichment with 100+ data providers, Claygent AI research, and powerful workflow automation. If you only need prospecting, Clay is excellent.
Clay connects to 100+ data providers, offers Claygent for AI-powered research, and automates complex enrichment workflows. It's the best prospecting/enrichment tool on the market.
Forlena picks up where Clay stops. When you have prospects, Forlena scores them with IMPACT (0-30), manages your pipeline, predicts wins, and coaches you to close. No export needed.
Clay stops when the prospect is enriched. No CRM or pipeline management. No deal scoring or tracking. No AI coaching on how to win. You export to HubSpot or Salesforce, and the data breaks.
Prospect → Score with IMPACT → Qualify → Deal → Score with IMPACT → Coach → Close → Learn. Same methodology. One platform. AI that learns from your outcomes.
Find → Enrich → Export → ???. Clay is step one. You need multiple other tools to actually close deals.
You want one platform for everything
You want AI that helps you close (not just find)
You want a unified methodology from prospect to close
You want AI that learns from your outcomes
You only need prospecting/enrichment
You already have a CRM you love
You want maximum data provider coverage
You need advanced enrichment workflows
See how AI-native sales execution helps you close more deals
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